Join our Franchise Consumer Marketing Conference Community!

To maximize your conference experience, we invite you to join our Franchise Consumer Marketing Conference event community. Available from your computer, tablet, IOS and Android devices.

Use it to:

Plan who to meet: Join the community, find out who is attending and pinpoint potential connections.
Socialize: Communicate with fellow attendees and connect with them on your social networks.
Stay up to date: Browse the agenda, mark your favorite sessions, see offers from sponsors and follow the event tweets.

We hope you utilize this space to meet and connect with fellow attendees. Create meetings, network, and get excited about this year's event!

Join me at the 2018 Franchise Consumer Marketing Conference (FCMC)! If like me, you are a marketing professional within a franchising system, this is one conference you won't want to miss!

No other marketing conference combines powerful content, state-of-the-art vendors AND the opportunity to candidly discuss the unique challenges of leading marketing within a franchised organization. And, best of all, while the FCMC is large enough to provide compelling content, it's still small enough to allow for great hallway conversations and meaningful networking.

This year's Franchise Consumer Marketing Conference, "Deliver Your Brand Promise," is designed to both challenge you to think bigger, provide solutions and new processes to accelerate your success.

Our General Session is jam-packed with dynamic Keynote Speakers and Industry Panels featuring leading Franchise Marketers. Keynote Speakers include Anders Sorman-Nilsson, Innovation Strategist and author of Thinque Funky, addressing "Innovation & the Impact on Marketing," and Scott McKain, Customer Experience Expert and best-selling author, highlighting the "Importance of the Customer Journey." In addition, our General Session Panelists will provide real-world commentary on three challenging topics: "How to Both Build Sales Overnight and Brand Over Time", "How to Guarantee Delivery of Brand Promises- Employees, Franchisees, Stakeholders" and "Digital vs. Traditional Media - Where's the Balance."

Every year, one of the highlights of the Conference are Breakout Sessions led by members of the FCMC Advisory Board and other experienced senior marketers. This year's breakout sessions focus on delivering the brand promise, leveraging technology and media strategy in the digital age:

Mapping the Customer Journey
How to Develop a Brand Promise/Purpose
Bring Your Promise to Life in Franchise Development
Marketing Team – Staff Today for Tomorrow’s Needs
Build Your Budget to Meet the Customer’s Changing Media Consumption
Lead Attribution for Effective Buys
Innovative Tools for Marketing Support

Whether you attend every year, have missed a few years, or are brand new, you won't want to miss
this year's Franchise Consumer Marketing Conference. Bring your teams and invest in their growth and development. I guarantee you will learn something new, make some valuable contacts and leave energized to take your brand and your franchising leadership to the next level.

Mark your calendars for June 19-21, and sign up now for the lowest rate. On behalf of the entire FCMC Advisory Board, we look forward to seeing you in June.

All the best,

Terri Snyder, EVP Marketing and CMO, Checkers and Rally's Restaurants