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2015 Franchise Consumer Marketing Conference

Extra! Extra!

Read all about it – Registration is NOW OPEN for the 5th annual Franchise Consumer Marketing Conference. This year's event provides a dynamic agenda, insightful speaker roster and sponsored networking area filled with new ideas, tools and technology needed to give you and your brand the edge it needs to be successful in 2015.  

This year's conference is sure to be the best yet! It is two days of discussion focused on topics of importance to franchise consumer marketers today. You'll network and learn from the franchise industry's best and brightest marketing executives. Our panels of experts will dive into what's trending in today's marketing world. From building your brand, to technology, this conference covers it all. It is a must-attend event for marketing executives and marketing service providers. 

Join the conversation at #NewSchoolFranchising 


Remember good old old-school marketing? Tried-and-true tactics, a limited scope of options and years of data to substantiate your choices. Enter first the digital era and now the mobile revolution. New technologies springing up every day with hundreds of companies, all just a few years old, clamoring to monetize those technologies and solve marketing problems that many marketers didn’t even know existed. It can all be overwhelming.

Fortunately, the 2015 Franchise Consumer Marketing Conference is where old school marketing meets new school technology. 

I have always said, if you are responsible for any aspect of marketing within a franchise system, this is the one conference each year you simply cannot afford to miss. And this year, the content has been expanded to be compelling for marketers at all levels, from those just beginning their career to seasoned executives. Sessions are divided into the following tracks to address a wide variety of topics and experience:

            Track 1: Young & Growing Marketers

            Track 2: Franchisee Training, Educating & Motivating

            Track 3: Media Strategy & Execution

            Track 4: Customer Relationship Management

In addition to compelling sessions, this year’s conference features two dynamic and inspiring keynote speakers: J.B. Bernstein, legendary sports agent and marketing pioneer and inspiration for Disney hit film Million Dollar Arm; and Mitch Joel, president of Twist Image, one of the largest independent digital marketing agencies in North America.

Even with all of this timely and exceptional content, the most compelling reason for my perennial attendance at this conference is the extraordinary group of marketing professionals who also attend year after year. The conference is truly amazing in its spirit of shared knowledge and non-competitive camaraderie. While marketers, by nature, tend to be a competitive group, it is impressive how much positive energy and collaboration occur when it is just “us” (marketing professionals) against “them” (everyone else).

So please join me at this year’s Franchise Consumer Marketing Conference, and certainly bring along a co-worker or two to share in this great experience. I guarantee you will learn something new, make some valuable contacts and leave energized and ready to bring new excitement to your brand’s marketing.

Remember, sign up before May 29th, 2015 for the Early Bird rate, and see you in June!



Richard Hope, CMO, Jersey Mike's Subs

Registration is reserved exclusively for:

  • Franchise Presidents & CEOs
  • Franchise CMOs & Vice Presidents
  • Franchise Marketing Directors, Managers
  • Young & Growing Franchise Marketers
  • Franchise Operations Professionals
  • Franchise Development Professionals
  • Franchise Technology Professionals

2014 Franchisors by title: 

  • Presidents / CEOs = 14%
  • CMOs / CBOs / VPs = 21%
  • Marketing Directors = 22%
  • Marketing Managers / Brand Managers = 14%
  • Regional & Field Marketing Managers = 8%
  • PR & Communications Professionals = 4%
  • Operations & Development = 7%
  • Other = 10%

2014 Franchisors by category:

  • Service = 50% 
  • Food = 35%
  • Retail = 15%

Past Franchisor & Supplier Attendees:

  • 16 Handles
  • A&W Restaurants
  • Aaron's, Inc.
  • AccuData Integrated Marketing
  • ACM - Valvoline
  • AIM Mail Centers
  • Aire Serv Heating and Air Conditioning
  • All American Decorative Concrete
  • All County Property Management Franchise Corp
  • Allegra Network LLC
  • ALLPRO Direct Marketing
  • Alphagraphics
  • Alta Mere
  • Amazing Lash Studio
  • American Leak Detection
  • American Speedy Printing Centers
  • Andy's Frozen Custard
  • Annex Brands, Inc.
  • Any Lab Test Now
  • Any Test Franchising, Inc.
  • Anytime Fitness
  • Arby's Restaurant Group
  • Auntie Anne's, Inc.
  • Aurelio's Is Pizza Franchising, Ltd.
  • Aviatech
  • Benetrends
  • Bennigan's Franchising Company
  • Big Frog Franchise Group
  • Bluewater
  • Bojangles' Restaurants, Inc.
  • BrandPOP
  • Brightstar Franchise LLC
  • Brixx Wood Fired Pizza
  • Bruster's Real Ice Cream
  • BYC Franchising
  • Calabrand Marketing
  • California Closet Company, Inc.
  • CallSource
  • Camp Bow Wow
  • Capriotti's Sandwich Shop, Inc.
  • Caring Senior Service
  • Carvel Ice Cream
  • CertaPro Painters
  • Checkers
  • Cheeseboy: Grilled Cheese To Go
  • CityTwist
  • Clayton Kendall
  • COIT
  • College Hunks Hauling Junk and College Hunks Moving
  • Colors on Parade
  • ColorTyme, Inc.
  • ComForcare
  • Complete Nutrition
  • Concrete Technology, Inc.
  • Consolidated Graphics
  • Constant Contact
  • Corner Bakery Cafe
  • Cox Target Media
  • CPR Cell Phone Repair
  • Craftworks Restaurants and Breweries
  • CruiseOne
  • Cybeck Capital Partners
  • Denny's
  • Dessange, Inc.
  • Doc Popcorn
  • Don Pablo's
  • Donut Holdings, Inc. dba LaMar's Donuts
  • Dr. Nick's Transmissions
  • DreamMaker Bath & Kitchen
  • Dunkin' Brands
  • East Coast Wings & Grill
  • Elmer's Restaurants, Inc.
  • Engage121
  • Express Employment
  • Famous Brands, Intl.
  • Fatburger North America, Inc.
  • Fetch! Pet Care
  • FG360 / Franchise Growth Systems
  • Fish Consulting
  • Fishman Public Relations
  • Floor Coverings International
  • Focus Brands
  • Focus Brands - Cinnabon
  • Franchise Foundry
  • Franchise Payments
  • FranConnect
  • FranNet
  • Fuddruckers
  • Fun Brands
  • GetOne Rewards
  • Global Cellular Inc.
  • Global Franchise
  • Google
  • Great Clips
  • Greenbaum Marketing
  • Griswold Home Care
  • Growers and Nomads
  • The Haagen-Dazs Shoppe Company, Inc.
  • Handyman Connection, Inc.
  • HandyPro International, LLC
  • HigherVisibility
  • Home Instead, Inc.
  • Hot Dish Advertising
  • HouseMaster Home Inspection
  • Hungry Howie's Pizza
  • Ice House America
  • IMN
  • Insty Prints
  • Interim HealthCare
  • International Franchise Association
  • Interstate Batteries
  • iSearchMedia
  • ISI Technologies
  • Jake's Franchising, LLC
  • Jersey Mike's Franchise Systems
  • Johnny Rockets
  • Kiddie Academy
  • Kohler Company
  • Konnect Public Relations
  • Kumon North America
  • Leapfrog Online
  • The Learning Experience
  • Lenny's Franchisor, LLC
  • Listen360, Inc.
  • Location3 Media
  • M2M Strategies
  • Maid Brigade
  • Mainstream Fashions Franchising, Inc.
  • Mama Fu's Asian House
  • Maple Farm Media
  • MarcomCentral / PTI Marketing Technologies
  • Massage Envy Spas
  • Massage Heights Corporation, LLC.
  • MasterCard Advisor
  • Mastercare, Inc.
  • Mathnasium Learning Centers
  • Maximized Living
  • Medi-Weightloss
  • Mellow Mushroom
  • Milex
  • Mobinett Interactive, Inc.
  • Moe's Southwest Grill
  • Molly Maid
  • Moran Family of Brands
  • Mr. Handyman
  • Mr. Transmission
  • Multistate Transmissions
  • Muzak
  • N-Hance Wood Renewal
  • National Restaurant Development
  • Native New Yorker
  • Navis Pack & Ship
  • Orange Leaf Frozen Yogurt
  • Our Town America
  • Oxi Fresh Franchising Co.
  • Pack & Ship
  • Packaging Store
  • Pancheros Franchise Corporation
  • Patriot Creative Group
  • Paul Davis Restoration
  • People To My Site
  • Peterbrooke Chocolatier
  • Pinch A Penny
  • Pita Pit
  • Pizza 9
  • Plan Ahead Events
  • Planet Beach Franchising Corp.
  • PODS
  • Popeyes Louisiana Kitchen
  • PostalAnnex
  • PostNet International Franchise Corporation
  • Precision Services Group
  • Preferred Marketing Solutions
  • Primrose Schools
  • Process Peak LLC
  • ProspectPro
  • Protect Painters
  • Qiigo
  • QuantumDigital
  • Quiznos
  • Rainbow International
  • Re-Bath LLC
  • re:group
  • ReachLocal
  • Regis Corporation / Roosters Mens Grooming Center
  • Roark Capital Group
  • Roetzel & Andress
  • Rosati's Franchising, Inc.
  • Safeguard Business Systems, Inc.
  • Sanderson & Associates
  • Satmetrix
  • Saxbys Coffee
  • Sears Hometown Stores
  • SEI / Aaron's
  • Service Brands International
  • Service Management Group
  • ShelfGenie
  • Signarama Buford
  • Signs Now
  • Silvercrest Advertising
  • The Snip-its Corporation
  • Speedy Printing Centers
  • Spiral 16 / Hot Dish Advertising
  • Sport Clips
  • Sports Image
  • SproutLoud Media Networks
  • St. Jacques Marketing
  • Stark Logic
  • Supercuts
  • Swiss Farms
  • Sylvan Learning, Inc.
  • Third Person, Inc.
  • U.S. Lawns
  • United Franchise Group
  • US Venture
  • Valvoline Instant Oil Change
  • WebbMason
  • Welcomemat Services
  • Where 2 Get It
  • Winmark Corporation
  • Wireless Zone
  • Yext
  • Yodle
  • Ziebart International Corporation
  • Zippy Print
  • "There are no shortages of marketing conferences, but this is the one conference that addresses the unique challenges of marketing for a franchise business."

    David Buckley, CMO, Sears Hometown and Outlet Stores, Inc.

  • "Attend. You will learn a great deal."

    Ron Berger, CEO, Figaro's Pizza

  • "Can’t miss this!"

    Paul Mangiamele, President & CEO, Bennigan's

  • “I am the president of Molly Maid. I’ve got the privilege of working on the board here with Therese and the wonderful team of Franchise Update. I have to say this is the conference in franchising if you want to learn how to do things right. Everyone here in marketing is so brilliant and they are able to share, they’re able to teach, it’s a fantastic place to network and learn how to make sure you’re not going to make big mistakes.”

    Meg Roberts, President, Molly Maid Inc.

  • "If more companies adopted the strategies from this conference, the U.S. economy would show improvement."

    Adam Gray, Director, Marketing, American Leak Detection